When it comes to prices, our industry has mostly known downward movement. Suddenly prices are increasing for many vendors. So what? Well, we make more turnover and the absolute margin goes up. Even vendors who (despite massively increased freight costs) are somehow still increasing their gross margin (according to the stock market report), are increasing their prices. None of our vendors who have raised prices has ever had to suffer a dip in sales as a result. So it seems that price increases are not hurting vendors. Apparently, our solutions and products bring a much higher efficiency increase in the application than they cost.
The only warning: Do not make offers now where the price between the offer and delivery is valid for longer than 30 days. That could be suicide. If an end user has a fixed roll-out plan, then buy the goods immediately, and the customer must sign and guarantee their plan. Simply reserving goods doesnt help. Projects run out, prices suddenly rise, even for orders placed in the future. This situation can be explained to customers right now because every day in the press there is talk of price increases. If a project is postponed, it could become more expensive.
Lets look at it from a distributors point of view: If a vendor raises prices, we get additionally billed for our current stock, depending on the contract.
But this situation gives you new bargaining power. It is »common sense« that prices are currently rising and that availability is suffering. If a customer tells you they need 1,000 scanners by the end of the year, they will simply have to buy them now. Otherwise, they probably will either be more expensive, or he merely wont get them. And if a competitor grabs an order away from you because he guarantees prices for a long time fine, then your competitor will soon pay on top. Its that simple.
But dont let yourself be blackmailed, please!
On or the other end customer has taken things too far, pushed you and us up against the wall and then bought cheaper somewhere else. If he needs goods and maybe also a dealer who works together with the distributor with the highest stock, then we dont have to draw our guns and sell the goods for zero margin. Regular customers will always be helped, no matter what. But those who have always bought merely by price may now have to pay a realistic price. And pay for the value of the stock and a good relationship.
To this day, no vendor has ever intervened in existing project prices. But please pay attention to how long your projects are limited until they must be renewed. In the last 20 years it has not happened that the prices rise in the middle of a project renewal, but it can happen now. So please be careful to submit your offers in such a way that you have certainty.
Why is good service so important again?
I'm writing to you today from China. Here I have learnt once again why good service is so important....
I'm writing to you today from China. Here I have learnt once again why good service is so important. If you want a customer to pay more than elsewhere, then you have to make the difference! You have to know what they like and anticipate their wishes.
Here in Shenzhen is the Grand Hyatt Hotel – I was here at least six times a year before Corona – and even stored some luggage in Shenzhen, so that I only had to fly with hand luggage. Liquids and such ... that was difficult on the plane.
It’s been over three years since I was last here, and I arrived to be greeted by an armada of hotel staff. My beloved Coke Zero was waiting for me in the car outside the airport. My luggage, which I hadn’t expected to see again, had been stored for three years and completely cleaned for my new stay. Everything was hanging in the wardrobe and the bathroom was neat and tidy. My razor was charged and my chargers stood on the desk. Of course, the fridge was full of Coke Zero and the white wine I had last drunk three years ago. Even the room service knew what I liked to eat.
That’s what hospitality really is. And we have to do the same at Jarltech. Always write down what our customers want and like. And when I go out to dine with a customer, I need to know whether they are vegan or if they don’t like pork, for example. Some customers want to be called and courted on a weekly basis, whereas others find this rather annoying. Some still prefer paper catalogues, others believe it’s environmental pollution. And all the better if a customer returns after three years, and I still have it all written down somewhere. Jarltech may not be a hotel, but we are a service provider that has to differentiate itself The difference is always in the details.
The world's smallest chef gives a guest performance in Usingen
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October...
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October 2023 to the 30th of April 2024. Personally, I always have fun enjoying delicious food with a bit of a show. Come by sometime – it's also great for Christmas parties with up to 20 people. And if you're a customer of ours, why not have your sales contact invite you next time you visit Jarltech? 😊
Have fun with the little chef!
Use our know-how power for yourself – free of charge!
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location....
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location. If you like, we will be happy to train your new employees or your customers’ employees here. You will find an overview and a virtual tour of the showroom on our website. We built these facilities for you – but apparently this is not sufficiently known yet. We can work together to make your staff better, or we can make our facilities available to you, and you can organise your own training for your staff or customers. Just as you wish. We are also happy to take care of airport or train station transfers. Just get in touch with your sales representative and we will do something for you!
Pure delight
I am proud of my team! This time I don’t mean the team from Jarltech, but the team from our restaurant »Uwe & Uli – Zuhause bei uns«....
I am proud of my team! This time I don’t mean the team from Jarltech, but the team from our restaurant »Uwe & Uli – Zuhause bei uns«. The gastronomic guide »Frankfurt geht aus« from the Journal Frankfurt and the Genussakademie awarded us first place in the category »Rhein-Main – feine Küche (exquisite cuisine)«. The joke is that we were not even mentioned there before, but achieved first place right from the start, which really doesn’t happen very often. A two-page article was published about us, a pure hymn of praise. For the kitchen, the service, the atmosphere. We awaited the awards ceremony like toddlers, and now we finally hold it in our hands. Years of work, sweat and tears have paid off – finally, the recognition we always strived for. A warm shower on the soul. I am very proud and equally overjoyed to have made this project possible. Initially a necessity, then later a hobby – I am there every day. I am delighted about every comment, and also about the fact that the team constantly works towards providing an even better experience for the guests. Thank you, thank you, thank you – it needed to be said. Feel free to drop by: www.uwe-uli.de